There are lots of big publishing companies, for example IPC which publishes magazines such as 'NME', 'LOOK' and 'Photographer'.
'NME' is a music magazine which is similar to mine, it covers a range of different styles of music but mainly comes across as an indie magazine. IPC published alot of different magazines, so I think that my magazine should be published by a smaller company, such as 'Sonic Publishing' which publishes 'ROCKSOUND' which is the magazine I have based my products on.
As the magazine 'ROCKSOUND' is aimed at Males, I feel that because my magazine is aimed at females that 'Sonic Publishing' would be perfect for my magazine, as it will then give them a balance of different genders within their audience and will also be getting more of an audience as a whole as they will have more magazines which appeal to more people.
Advantages and Disadvantages of publishing with a big company
The main advantage of publishing with a big company would be that they would be able to advertise the product more effectively and on a wider scale and they will be able to suggest adverts for the magazine in order to get a bigger income. A disadvantage would be that it would cost alot for the big company to advertise, and the manufacturer of the magazine would not get alot of the profit as they would have to pay alot of it back to the company to publish it in the first place. The company may also make the magazine pay more attention to the advertisers as well as the audience which would involve alot more time, effort and money.
I would like WHSmith to distribute my magazine as it is a very big company and my magazine would be able to get to the reader more easily.
A big company would only publish it if it was an attractive commercial proposition - ie if it was likely to make good money from cover sales and advertising. How would yours do on these counts? Also not that the question asks about DISTRIBUTION. Can you find out which company distributes Sonci publications?
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